Creation Of The Pillow Monster Character

So much work goes into running an independent clothing line, especially if you’re like Sleepy Dan and you create your own illustrated designs.  He was so kind as to let me reblog his original posting to share the process he used to develop not only a rad tshirt, but also a great character that works well on multiple levels from a marketing perspective. Reposted with permission... Read More

Rasterize Layer & Convert To Outlines

One of the issues we run into here at The Alexa Machine Company is layered files with linked fonts.  Whenever you, the designer, picks a particular font to be used in your t-shirt design, the font you select does not embed itself into your file, meaning that when you send us your PSD or AI file the font you selected will not transfer over.  This isn’t always the case, however,... Read More

2 Color Separation Tutorial

Finally got a chance to post a tutorial on how to properly separate your colors for print.  Keep in mind that every print shop handles color separation in a different manner.  In the following tutorial, I will demonstrate how we do it here at The Alexa Machine Company, using Photoshop CS3 to color separate artwork for Captain Greedi’s Swim Good Tee.   1. John from Captain... Read More